Branded Exterior
KRS gave the St. George location a modern architectural identity that carries Les Schwab’s established branding into a refreshed prototype.
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Customer Lounge
Upgraded seating, expansive windows, and customer amenities create a brighter, more comfortable showroom experience.
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Showroom Layout
A flexible open layout balances customer seating, service areas, and circulation for a more intuitive experience.
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Brand Experience
Bold environmental graphics, product displays, and localized messaging bring the refreshed Les Schwab identity to life.
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Comfort & Flow
Thoughtfully arranged seating and open sightlines improve comfort and movement throughout the customer waiting area.
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Tire Display
Newly developed tire rack system turns a core product category into a clear, organized showroom feature.
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Service Counter
Localized graphics and a highly visible service counter create a welcoming focal point for customer interaction.
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Tire Selection
An organized tire display makes products easier to compare while supporting a more engaging customer sales experience.
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Les Schwab partnered with KRS to reimagine the customer experience within its showrooms, creating a prototype design intended for future renovations and new builds. The updated showroom reflects the energy of a recent rebranding initiative while remaining true to Les Schwab’s established identity.
The design introduces a refined material palette, an enhanced layout, updated signage, and a strong focus on localization. While brand standards remain consistent, each showroom is tailored to its community and context. The St. George location incorporates upgraded seating areas, beverage and popcorn stations, a newly developed tire rack display system, and flexible lighting strategies to improve comfort and flow.
The project establishes a scalable yet customizable showroom design standard that supports both brand consistency and local expression, setting a foundation for the next generation of Les Schwab locations.
