Portfolio 4 - krs.kingrs.shop

The brief

17% Wingstop annual growth rate Source: Wingstop Inc. investor relations ↗

KRS partnered with Wingstop to develop environmental graphics, décor, and localized brand elements that enhance the guest experience, a streamlined process that turns design concepts into deployable solutions for multi-location rollouts.

Wingstop’s redesign initiative required a scalable solution: brand consistency, executed across a growing national footprint.

youtube placeholder image — Watch: how KRS turns a design concept into a nationwide rollout.

Wingstop Flavor Experts environmental graphics wall with green accent lighting

A flavor story told on the walls

Environmental graphics and décor put the brand’s flavor-first attitude on every surface, with localized moments, like the Dallas skyline mural, that root each restaurant in its neighborhood.

Fabricated once, deployed everywhere

Engineering, prototyping, and in-house fabrication turned the concept into a kit of parts, installed and program-managed by KRS so every location lands on brand, on schedule.

Wingstop dining tables at floor-to-ceiling windows overlooking downtown Dallas

Outcome

A scalable framework for Wingstop’s next-generation restaurant design, one source for fabrication, installation, and program management, keeping every future location on brand.

See the finished space