Store Welcome
A bold welcome sign and seasonal merchandising create an inviting arrival at the Fairway entrance.
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Fresh Mozzarella
Brick, hand-painted graphics, and specialty displays highlight Fairway’s fresh mozzarella and artisanal cheese selection.
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Dairy Market
Bold blue graphics and suspended category markers organize the expansive refrigerated dairy department.
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Olive & Pickle Bar
A vivid hanging sign turns the specialty olive and pickle bar into a distinctive destination within the produce area.
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Seafood & Butcher
Large department lettering brings seafood and full-service butcher offerings together within Fairway’s fresh-food experience.
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Deli & Seafood
Oversized deli and smoked-fish graphics give the service counter strong visibility while emphasizing Fairway’s fresh-food selection.
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New York Deli
Large-scale typography clearly identifies the deli while refrigerated cases showcase meats, cheeses, and prepared specialties.
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Juice & Café
Fresh juice service and adjacent café seating create a convenient place for shoppers to grab a drink and stay awhile.
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Cheese Shop
Rustic brick, bold graphics, and refrigerated merchandising create an energetic setting for Fairway’s specialty cheese offerings.
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Cheese Market
Bright environmental graphics and abundant merchandising showcase Fairway’s imported and local cheese selection.
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Artisanal Cheese
Brick, wood, dimensional lettering, and specialty merchandising give the cheese department a distinctive market character.
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Beer & Dairy
Large department graphics distinguish beer and dairy while maintaining a consistent signage system across neighboring categories.
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Fresh Bakery
Bold orange graphics and oversized typography turn the bakery into a highly visible showcase for fresh baked goods.
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Fresh Food Hub
Chopped salads, handcrafted sandwiches, pizza, and fresh juice are organized into a clearly defined prepared-food destination.
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Prepared Foods
Layered department signage connects deli, soup, pizza, sandwiches, and other prepared foods within a lively marketplace setting.
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Express Checkout
Oversized hanging graphics make express checkout easy to spot while reinforcing Fairway’s graphic, unpretentious personality.
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Customer Service
Large-scale illustrated signage gives customer service strong visibility while carrying Fairway’s urban visual language through the store.
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Checkout Zone
Oversized directional signage, branded messaging, and lane markers help customers navigate the busy front end.
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Front-End Finish
A bold Fairway mural and warm wood finishes give the checkout area a memorable New York-inspired backdrop.
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Fairway Exterior
Large-scale branding gives the brick storefront a strong Fairway identity while maintaining the building’s neighborhood character.
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In designing the pre-existing space for Fairway Market in the Georgetown neighborhood in Brooklyn, KRS wanted to keep with the stores’ perfectly imperfect style. We learned that we needed to design a space that shopped like a fun treasure hunt, but was not off-putting or difficult to navigate.
Giving customers a treasure hunt layout may sound counterintuitive, but makes the Fairway stores an unassuming retail competitor.
Maintaining the brand’s unpretentious style, KRS had to showcase their signature products and services – an amazing array of fresh produce, New York deli, meats, fish, olive oils and kinds of vinegar, in-house roasted coffee varieties, imported specialties, and, of course, an impressive lineup of fresh-prepared foods and baked goods.
Join us for a walkthrough of the Fairway Market in Brooklyn's Georgetown neighborhood.
