Guest Services
Warm wood, bold department lettering, and clear service signage bring greater cohesion to the front-end experience.
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Beer & Wine
Layered wood structures and oversized category signage give the beer and wine department a more distinctive, premium presence.
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Millie’s Counter
A bright, clearly branded service counter integrates Millie’s into the larger Market District experience.
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Dairy Department
Large-scale dimensional lettering and natural materials give the dairy department stronger visibility and character.
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Checkout Zone
Clear assisted and full-service signage improves navigation while preserving the store’s eclectic visual personality.
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Fresh Produce
Wood merchandising, fresh graphics, and layered signage create a vibrant produce environment centered on freshness.
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Organic Produce
Organized refrigerated sections and natural wood displays strengthen product presentation across salads, produce, and grab-and-go items.
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Sea & Land
Distinctive department signage gives the meat and seafood service area a stronger identity within the fresh-food experience.
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Kitchen Market
Oversized dimensional graphics clearly define pizza, kitchen, and other prepared-food offerings along the service area.
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Front-End Exit
Branded messaging, local-style graphics, and nearby checkout services bring personality to the customer exit experience.
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Aisle Wayfinding
Wood-look aisle markers and bold category signage improve navigation while supporting the store’s mixed-material design language.
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Candy Market
Playful oversized lettering creates a memorable destination for the candy category within the broader store experience.
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Prepared Foods
Unified signage connects grab-and-go, bakery, sushi, pizza, kitchen, and deli offerings into a cohesive fresh-food destination.
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Market Exterior
The refreshed Market District exterior presents a strong neighborhood presence while staying true to the brand’s established identity.
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KRS partnered with Giant Eagle to evolve the Market District design package for its Penn Avenue store, refreshing the environment while staying true to the brand and its strong neighborhood ties. The project focused on enhancing the existing store experience without losing the eclectic character that defines Market District.
The design approach elevated the current package through more cohesive materials, fixtures, and merchandising, while preserving the mixed-style aesthetic. Inspired by the creative spirit of Penn Avenue, the store was infused with playful foodie moments, local storytelling, and subtle humor rooted in the community. Fresh food and service areas were refined with a more premium and efficient design, including self-service experiences that maintain a full-service feel.
THE OUTCOME
The result is a Market that feels more unified, more vibrant, and more connected to the Penn Avenue community—delivering an elevated customer experience while maintaining its distinctive neighborhood identity.
This design update elevates merchandising, materials, and shopper flow while preserving the neighborhood character that defines the Market District brand.
