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Mobi PCS

Storefront Redesign featuring modern rustic tech with Hawaiian motifs

Client
Mobi PCS
Services
Storefront Redesign • Production • Commercial Installation
Wood finishes, circular display tables, and category walls organize devices and accessories throughout the store.
Sales Floor: Wood finishes, circular display tables, and category walls organize devices and accessories throughout the store.

Sales Floor

Wood finishes, circular display tables, and category walls organize devices and accessories throughout the store.

VIEW BRIEF
Custom wood-look display surfaces provide integrated product presentation points for mobile devices and accessories.
Display Detail: Custom wood-look display surfaces provide integrated product presentation points for mobile devices and accessories.

Display Detail

Custom wood-look display surfaces provide integrated product presentation points for mobile devices and accessories.

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A long service counter anchors the back of the store while accessory merchandising lines the adjacent wall.
Service Counter: A long service counter anchors the back of the store while accessory merchandising lines the adjacent wall.

Service Counter

A long service counter anchors the back of the store while accessory merchandising lines the adjacent wall.

VIEW BRIEF
Wall-mounted accessory merchandising and freestanding phone displays create distinct product zones within the sales floor.
Device Displays: Wall-mounted accessory merchandising and freestanding phone displays create distinct product zones within the sales floor.

Device Displays

Wall-mounted accessory merchandising and freestanding phone displays create distinct product zones within the sales floor.

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Custom display fixtures present mobile devices against warm wood finishes that reinforce the store’s modern rustic character.
Device Display: Custom display fixtures present mobile devices against warm wood finishes that reinforce the store’s modern rustic character.

Device Display

Custom display fixtures present mobile devices against warm wood finishes that reinforce the store’s modern rustic character.

VIEW BRIEF
Integrated wall merchandising organizes accessories within a warm, residential-inspired setting designed to encourage exploration.
Accessory Wall: Integrated wall merchandising organizes accessories within a warm, residential-inspired setting designed to encourage exploration.

Accessory Wall

Integrated wall merchandising organizes accessories within a warm, residential-inspired setting designed to encourage exploration.

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Warm woods, Mobi’s signature purple, and open product displays bring the technology-meets-organic concept together across the sales floor.
Retail Interior: Warm woods, Mobi’s signature purple, and open product displays bring the technology-meets-organic concept together across the sales floor.

Retail Interior

Warm woods, Mobi’s signature purple, and open product displays bring the technology-meets-organic concept together across the sales floor.

VIEW BRIEF
Freestanding device tables and framed accessory displays create an open layout for browsing products and comparing options.
Sales Floor: Freestanding device tables and framed accessory displays create an open layout for browsing products and comparing options.

Sales Floor

Freestanding device tables and framed accessory displays create an open layout for browsing products and comparing options.

VIEW BRIEF
A streamlined wood service counter stands out against Mobi’s purple branding while providing a clear destination for customer assistance.
Service Counter: A streamlined wood service counter stands out against Mobi’s purple branding while providing a clear destination for customer assistance.

Service Counter

A streamlined wood service counter stands out against Mobi’s purple branding while providing a clear destination for customer assistance.

VIEW BRIEF
Wood-framed merchandising and branded messaging organize accessories and devices while maintaining the store’s welcoming residential feel.
Product Zone: Wood-framed merchandising and branded messaging organize accessories and devices while maintaining the store’s welcoming residential feel.

Product Zone

Wood-framed merchandising and branded messaging organize accessories and devices while maintaining the store’s welcoming residential feel.

VIEW BRIEF
Warm wood millwork and bold Mobi branding create a distinctive service area for personalized customer interactions.
Customer Service: Warm wood millwork and bold Mobi branding create a distinctive service area for personalized customer interactions.

Customer Service

Warm wood millwork and bold Mobi branding create a distinctive service area for personalized customer interactions.

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Open sightlines connect device displays, accessory merchandising, and the service counter within a cohesive retail environment.
Store Layout: Open sightlines connect device displays, accessory merchandising, and the service counter within a cohesive retail environment.

Store Layout

Open sightlines connect device displays, accessory merchandising, and the service counter within a cohesive retail environment.

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Circular device tables, oversized pendant lighting, and warm wood finishes create an inviting space for customers to stay and explore.
Mobile Showroom: Circular device tables, oversized pendant lighting, and warm wood finishes create an inviting space for customers to stay and explore.

Mobile Showroom

Circular device tables, oversized pendant lighting, and warm wood finishes create an inviting space for customers to stay and explore.

VIEW BRIEF
Large illuminated Mobi PCS signage frames the storefront and gives the location a highly visible branded entrance.
Brand Entry: Large illuminated Mobi PCS signage frames the storefront and gives the location a highly visible branded entrance.

Brand Entry

Large illuminated Mobi PCS signage frames the storefront and gives the location a highly visible branded entrance.

VIEW BRIEF

THE BRIEF

Hawaiian communications provider, Mobi PCS, brought in KRS to redesign its storefronts. The new space presents a tech-spin on a modern rustic theme in which technological devices are juxtaposed against an organic backdrop. Traditional Hawaiian motifs are rediscovered through modern materials and color.

The space incorporates residential-like elements (accent lighting, warm woods) which beckon customers to stay and explore. The welcoming storefront redesign reinforces the customized service offerings relevant to Mobi PCS’ island customers.

Mobi PCS partnered with KRS to transform their storefront with a unique blend of modern rustic design and traditional Hawaiian elements.

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Mobi PCS Storefront Redesign: Modern Rustic Tech with Hawaiian Motifs