Dino Landmark
A playful Sinclair dinosaur creates a memorable exterior landmark for the redesigned 3B’s Truck & Auto Plaza near Lodi, California.
VIEW BRIEF
3B’s Identity
Bold suspended signage and geometric lighting establish a distinctive new identity for the modernized convenience store interior.
VIEW BRIEF
Checkout Zone
KRS designed the checkout area with strong branded elements, clear sightlines, and convenient access to grab-and-go products.
VIEW BRIEF
Retail Floor
Bright green fixtures, modern lighting, and organized merchandising create an inviting and easy-to-navigate truck stop retail environment.
VIEW BRIEF
Refresh Wall
Branded graphics and a turquoise tile feature turn the refrigerated beverage wall into a prominent convenience store destination.
VIEW BRIEF
Store Experience
A clear merchandising layout combines snacks, travel essentials, foodservice, and beverages within a cohesive modern store design.
VIEW BRIEF
Branded Checkout
The 3B’s checkout zone pairs bold overhead branding with efficient merchandising for a recognizable customer touchpoint.
VIEW BRIEF
Travel Essentials
Organized shelving gives truck drivers and travelers quick access to automotive products, snacks, and everyday convenience items.
VIEW BRIEF
Exit Experience
A friendly “See you next time!” message extends the refreshed 3B’s brand experience through the final customer touchpoint.
VIEW BRIEF
Foodservice Hub
Custom millwork integrates hot food, snacks, and foodservice equipment into a practical central destination for travelers.
VIEW BRIEF
Beverage Station
Coffee, fountain drinks, and grab-and-go food are brought together in a streamlined self-service area designed for speed and convenience.
VIEW BRIEF
Coffee & Soda
Clear department signage and coordinated millwork give the self-serve coffee and soda program a clean, contemporary presentation.
VIEW BRIEF
Grab & Go
Coffee, doughnuts, frozen beverages, and quick refreshments create an accessible grab-and-go destination within the travel plaza.
VIEW BRIEF
Service Counter
Integrated foodservice equipment, storage, and merchandising maximize functionality while maintaining the store’s cohesive design language.
VIEW BRIEF
Cold Drinks
A long refrigerated beverage wall combines high product visibility with branded décor that reinforces the refreshed 3B’s experience.
VIEW BRIEF
Travel Plaza
The redesigned Sinclair travel plaza brings fuel, convenience retail, and 3B’s family-owned identity together in a modern Central Valley destination.
VIEW BRIEFTHE BRIEF
3B’s Truck & Auto Plaza, a family-owned business serving drivers and travelers for over 30 years, partnered with King Retail Solutions to reimagine their flagship location just outside Lodi in California’s Central Valley. KRS provided branding, store design, décor fabrication, and installation services, transforming this trusted Northern California truck stop into a modern, welcoming destination for both truck drivers and everyday travelers.
The redesigned plaza now offers an upgraded experience for travelers and drivers alike. Guests can enjoy expanded grab-and-go food selections along with a convenient self-serve coffee and soda station. Well-organized sections for truck accessories and everyday convenience items make it easy to find essentials quickly, saving time on the road.
To complement the new layout, the plaza features modern fixtures, refreshed branding, and larger restrooms that add both efficiency and comfort. Thoughtful details tie the entire experience together and create a welcoming environment that feels clean, contemporary, and practical for busy customers.
THE OUTCOME
By blending 3B’s family-oriented heritage with innovative convenience store and truck stop design, KRS delivered a space that elevates functionality, strengthens customer loyalty, and sets a new standard for travel plazas in the Central Valley and across Northern California.
This video walks through the transformed flagship location outside Lodi, showcasing the updated branding, layout, and customer amenities.
