Cashier Zone
Bold overhead branding and integrated digital displays create a highly visible, organized checkout destination.
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Fuel Station
The CITGO forecourt and Yatco store work together as a cohesive, modern convenience destination.
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Branded Forecourt
Strong canopy branding and clear sightlines connect the fuel experience directly to the redesigned Yatco store.
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Chilled Drinks
Category signage, linear graphics, and refrigerated merchandising make beverages easy to navigate and shop.
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Fresh To Go
Open sightlines and clearly defined food and beverage zones create a bright, convenient grab-and-go experience.
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Slice It
Bold graphics and custom signage give the made-to-order pizza counter an energetic identity within the store.
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Store Interior
A spacious layout, coordinated fixtures, and prominent department signage create an intuitive customer journey.
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Foodservice Hub
Coffee Express and Slice It come together through coordinated graphics and millwork to form a distinct foodservice destination.
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Convenience Store
Organized merchandising and strong visual sightlines help customers quickly navigate everyday essentials and fresh offerings.
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Coffee & Pizza
Large-format graphics, menu boards, and service counters create a bold destination for coffee, pizza, and prepared foods.
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Yatco Exterior
A refreshed exterior combines contemporary materials, strong branding, and clear drive-thru wayfinding.
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As the largest location in Yatco’s growing chain, the new Worcester store sets a bold new standard for the brand brought to life through collaboration with the King Retail Solutions design team.
The vision was to create a bright, modern, and welcoming space that embodies the Yatco brand. Strategic use of Yatco’s signature blues and greens helps define each department and guide the customer journey, while clean lines and open sightlines maintain a fresh, contemporary feel.
To support Yatco’s elevated food and coffee offering—including fresh salads, wraps, acai bowls, and artisan sandwiches—zones were designed that feel both approachable and premium. Bold food iconography and playful signage add energy and clarity to the space, while warm mid-tone woods balance the design with a sense of comfort and hospitality.
THE OUTCOME
The result is a destination that elevates the convenience store experience for today’s on-the-go customer and thoughtfully branded from floor to ceiling.
Step inside Yatco’s largest and most ambitious location to date—its new Worcester flagship.
