Power Market
The exterior establishes a clear Power Market identity with bold branding designed to carry consistently across future locations.
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Fresh & Frozen
Bright graphics and simple category signage organize frozen foods, ice cream, and fresh produce into easy-to-shop destinations.
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Produce Market
Fresh produce is positioned between frozen and refrigerated categories, reinforcing the broader mix of fresh offerings built into the prototype.
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Cold Vault
Oversized dimensional lettering turns the cold vault into a prominent destination for milk, beverages, and other refrigerated essentials.
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General Merch
Custom category markers bring the prototype’s bright green branding into flexible general-merchandise aisles.
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Fresh Food Wall
Corrugated metal, oversized lettering, and refrigerated merchandising define fresh meat, prepared meals, and local dairy as distinct destinations.
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Beverage Seating
The coffee and soda area pairs self-service beverages with casual seating to support a more inviting convenience-store experience.
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Coffee & Soda
A dedicated beverage and food-service zone combines Power Market’s coffee program with seating and the Papa Sal’s concept.
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Category Signs
Circular hanging markers provide flexible aisle identification while carrying Power Market’s green-and-wood design language through the store.
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Hot Food To Go
A large branded canopy unifies checkout and hot food service while making both functions easy to identify from across the store.
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Checkout Zone
Bold green branding and overhead wayfinding give the checkout area a highly visible, consistent identity.
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H&S Energy is expanding its convenience store banners in California, focusing on the Power Market brand.
They engaged KRS to develop a flexible prototype accommodating different footprints and offerings to unify diverse locations under one design. Through market research and collaboration with H&S Energy, KRS developed a dynamic blueprint ensuring brand consistency, modular layouts, and customer-centric experiences.
The Yuba City store, the flagship prototype, showcases a modern design, diverse product offerings, and operational efficiency. It sets the standard for future Power Market stores, earning praise from customers and industry alike. Through an ongoing partnership with KRS, H&S Energy aims to replicate this success across its network.
THE OUTCOME
The Power Market store in Yuba City exceeded expectations, and has become the prototype for future Power Market stores. The store has received positive feedback and reviews from the customers, the H&S Energy team, and the industry.
The flagship Power Market store in Yuba City showcases a modern design, diverse product offerings, and operational efficiency.
