Airport Storefront
The open storefront gives travelers a clear view into Pure Northwest while introducing the brand through warm wood, bold graphics, and regional merchandise.
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Northwest Identity
A waterfall backdrop and dimensional NW mark bring the beauty of the Pacific Northwest directly into the retail experience.
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Brand Signage
Illuminated wood signage establishes the Pure Northwest identity with a warm, natural material palette suited to the regional concept.
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Wear & Gear
Custom wood fixtures organize apparel, bags, and accessories into a clearly defined Northwest Gear destination.
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Snack Detail
Layered dimensional lettering adds personality to the snack area while reinforcing the store’s casual, travel-friendly character.
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Travel Goods
Bright category signage helps travelers quickly locate accessories, apparel, and locally themed merchandise within the compact footprint.
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Market Overview
Open sightlines and clearly defined merchandise zones make the store easy to navigate from the surrounding airport concourse.
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Northwest Retail
Modular wood fixtures and regional merchandise create a flexible retail environment designed around the limited airport footprint.
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Grab & Go
Custom graphics turn the compact refrigerated display into a playful grab-and-go destination for travelers.
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Northwest Gear
Regional apparel and accessories are presented on modular fixtures designed to maximize merchandise visibility and flexibility.
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Fresh & Local
A mix of refrigerated drinks, snacks, and locally inspired merchandise creates a convenient stop for travelers on the move.
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Local Character
Books, gifts, snacks, and regional graphics bring the character of the Pacific Northwest into the airport retail environment.
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Retail Interior
Warm wood finishes, dark backdrops, and focused lighting create a distinctive setting for Northwest gifts, snacks, and apparel.
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Snack & Beverage
Dedicated snack and beverage zones make everyday travel essentials easy to find within the compact store layout.
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Pure Northwest
Custom millwork, regional graphics, and a centralized cash wrap create a cohesive branded experience throughout the store.
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Store Layout
Modular fixtures, open circulation, and strong category signage support easy navigation within the airport location.
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Snacks & Drinks
Integrated snack shelving and refrigerated beverages maximize product variety without overwhelming the limited footprint.
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Regional Market
The finished store combines Northwest imagery, natural finishes, and flexible merchandising into an engaging airport retail destination.
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At King Retail Solutions, we proudly present our latest project, Pure Northwest at the Eugene Airport in Eugene, Oregon. Collaborating closely with Pure Northwest, we crafted an exceptional retail space within the airport, celebrating the captivating beauty of the Pacific Northwest.
In addition to developing the brand identity, KRS designed modular fixtures and a custom cash wrap, maximizing functionality within a limited footprint. The space offers easy navigation with clear sightlines, flexible lighting, and a vibrant ambiance to create a functional and engaging experience.
We invite you to explore the enchantment of Pure Northwest at Eugene Airport, where the allure of the Pacific Northwest comes to life.
Collaborating closely with Pure Northwest, we crafted an exceptional retail space within the airport, celebrating the captivating beauty of the Pacific Northwest.
