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Canex Tactix

Retail stores visually inspired by the country, military members, and community CANEX exists to serve

Client
Canex Tactix
Services
Retail Design • Production • Commercial Installation
Merchandising displays pair Canadian military apparel and accessories with strong visual messages centered on service and dedication.
Service & Pride: Merchandising displays pair Canadian military apparel and accessories with strong visual messages centered on service and dedication.

Service & Pride

Merchandising displays pair Canadian military apparel and accessories with strong visual messages centered on service and dedication.

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Flexible fixtures, bold graphics, and military-themed imagery organize the broad TACTIX assortment into an approachable shopping experience.
Retail Floor: Flexible fixtures, bold graphics, and military-themed imagery organize the broad TACTIX assortment into an approachable shopping experience.

Retail Floor

Flexible fixtures, bold graphics, and military-themed imagery organize the broad TACTIX assortment into an approachable shopping experience.

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Open apparel fixtures and large-format military imagery create an easily shopped environment for Canadian Forces clothing and gear.
Apparel Shop: Open apparel fixtures and large-format military imagery create an easily shopped environment for Canadian Forces clothing and gear.

Apparel Shop

Open apparel fixtures and large-format military imagery create an easily shopped environment for Canadian Forces clothing and gear.

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Glass showcases organize military insignia, medals, watches, and accessories within the tightly edited TACTIX merchandise assortment.
Insignia Display: Glass showcases organize military insignia, medals, watches, and accessories within the tightly edited TACTIX merchandise assortment.

Insignia Display

Glass showcases organize military insignia, medals, watches, and accessories within the tightly edited TACTIX merchandise assortment.

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Custom showcases and wall merchandising present military accessories, apparel, and specialty items within a cohesive branded environment.
TACTIX Displays: Custom showcases and wall merchandising present military accessories, apparel, and specialty items within a cohesive branded environment.

TACTIX Displays

Custom showcases and wall merchandising present military accessories, apparel, and specialty items within a cohesive branded environment.

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Apparel, accessories, and specialty merchandise are organized against a Canada-focused backdrop that reinforces the shop’s military connection.
Military Gear: Apparel, accessories, and specialty merchandise are organized against a Canada-focused backdrop that reinforces the shop’s military connection.

Military Gear

Apparel, accessories, and specialty merchandise are organized against a Canada-focused backdrop that reinforces the shop’s military connection.

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A bold dimensional “Service” statement turns a focused assortment of military caps and gear into a prominent branded feature.
Service Display: A bold dimensional “Service” statement turns a focused assortment of military caps and gear into a prominent branded feature.

Service Display

A bold dimensional “Service” statement turns a focused assortment of military caps and gear into a prominent branded feature.

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Layered fixtures and dimensional messaging reinforce the themes of service and dedication throughout the military-focused retail experience.
Dedication Feature: Layered fixtures and dimensional messaging reinforce the themes of service and dedication throughout the military-focused retail experience.

Dedication Feature

Layered fixtures and dimensional messaging reinforce the themes of service and dedication throughout the military-focused retail experience.

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Layered dimensional signage, military-inspired graphics, and Canadian imagery establish a distinct identity for The Kit Shop at TACTIX.
TACTIX Identity: Layered dimensional signage, military-inspired graphics, and Canadian imagery establish a distinct identity for The Kit Shop at TACTIX.

TACTIX Identity

Layered dimensional signage, military-inspired graphics, and Canadian imagery establish a distinct identity for The Kit Shop at TACTIX.

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Dimensional wood and metal lettering creates a strong branded focal point against the military-inspired patterned wall.
Kit Shop Branding: Dimensional wood and metal lettering creates a strong branded focal point against the military-inspired patterned wall.

Kit Shop Branding

Dimensional wood and metal lettering creates a strong branded focal point against the military-inspired patterned wall.

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Large-scale military imagery, flexible merchandising, and a suspended maple leaf feature bring the TACTIX shop-in-shop concept together.
Store Experience: Large-scale military imagery, flexible merchandising, and a suspended maple leaf feature bring the TACTIX shop-in-shop concept together.

Store Experience

Large-scale military imagery, flexible merchandising, and a suspended maple leaf feature bring the TACTIX shop-in-shop concept together.

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A dramatic suspended maple leaf installation gives the store a distinctly Canadian centerpiece above the sales floor.
Maple Leaf Feature: A dramatic suspended maple leaf installation gives the store a distinctly Canadian centerpiece above the sales floor.

Maple Leaf Feature

A dramatic suspended maple leaf installation gives the store a distinctly Canadian centerpiece above the sales floor.

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THE BRIEF

KRS client CANEX, the Canadian Forces Exchange System, supports Canada’s military community with retail stores nationwide. TACTIX, the new military-centric apparel, gear, accessories, and accoutrements shop-in-shop, was designed and built by KRS with a focus on appealing to the wide range of distinct military branches including Air Force, Army, and Navy.

TACTIX provides an easily shopped, tightly edited assortment of merchandise in a space that is visually inspired by the country, military members, and community CANEX exists to serve.

Designed and built by KRS, this shop-in-shop caters to the distinct needs of Air Force, Army, and Navy personnel.

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CANEX Tactix: Premium Military Gear and Apparel for Canada's Forces