Produce Market
Oversized dimensional lettering and organized refrigerated displays create a bold, colorful destination for fresh produce.
VIEW BRIEF
Fresh Produce
Rustic merchandising and prominent department graphics give the produce section the feel of a distinctive neighborhood market.
VIEW BRIEF
Local Beer
Neon beer signage and repurposed keg details celebrate local flavor while giving the beverage area a distinctive New Orleans identity.
VIEW BRIEF
Reds & Whites
Chandeliers and oversized lettering transform the wine department into a memorable specialty destination within the market.
VIEW BRIEF
Customer Service
A highly visible service counter combines everyday customer assistance with a dedicated spirits shop in one convenient destination.
VIEW BRIEF
Floral Shop
Bright graphics, natural wood, and colorful displays give the floral department a cheerful neighborhood-market character.
VIEW BRIEF
Fresh Seafood
Bold environmental graphics clearly define seafood and butcher offerings within the store’s expanded fresh-food experience.
VIEW BRIEF
Deli & Cheese
Warm wood finishes, bold department signage, and curved service cases give Robert’s Deli & Cheese a strong specialty-market identity.
VIEW BRIEF
Prepared Foods
Layered signage organizes pizzeria, sandwiches, barbecue, and hot entrées into an inviting fresh-food service destination.
VIEW BRIEF
PJ’s Coffee
The integrated PJ’s Coffee counter adds a familiar New Orleans café experience designed to encourage customers to stay and socialize.
VIEW BRIEF
Deli Counter
A prominent wood canopy and abundant service case showcase create a welcoming destination for deli meats and cheeses.
VIEW BRIEF
Specialty Deli
Robert’s Deli & Cheese anchors a lively service area where specialty foods and prepared offerings come together.
VIEW BRIEF
Baked Goods
Large-scale signage clearly identifies the bakery and nearby amenities while contributing to the store’s eclectic local character.
VIEW BRIEF
Front End
Playful directional signage, streamlined checkout lanes, and customer service create a front end with distinctly local personality.
VIEW BRIEF
Market Exterior
The redesigned exterior establishes Robért Fresh Market as a recognizable neighborhood destination within the recovering community.
VIEW BRIEFTHE BRIEF
As one of the world’s most fascinating cities re-creates itself, so do its retailers. KRS helped Robért Fresh Market, a well-known merchant in the New Orleans area, turn this former competitor’s space into a beautiful neighborhood institution for shopping, dining, socializing, and community events.
The overarching goal was to convey trust and basic honest value – attributes that held people together during the tenuous time of Hurricane Katrina. The new space looks local and familiar incorporating modern conveniences such as updated service areas and a new café.
Through focus groups, we understood it was important for the store to convey a sense of local pride and be a unique neighborhood fixture; a place where locals could come for impromptu socials. “We want a place where it’s friendly and fun!”
Since the existing market was severely damaged by the hurricane and flood, the entire interior space required demolition leaving only the four exterior walls. The project scope included re-imagining a new brand and food experience uniquely suited to the residents of the recovering neighborhood. The resulting store required all new store planning, outfitting, design, and implementation. This included several unique features that did not exist prior, including the attached, locally-flavored Harrison Cove Café and fresh food service area.
This video showcases the transformation of Robért Fresh Market in New Orleans. Post-Hurricane Katrina, this former competitor's space is reborn as a neighborhood focal point.
