Store Exterior
The familiar 99 Ranch Market identity gives the Chandler location a clear branded presence from the parking lot.
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Grocery Aisles
Large promotional signs and clear overhead wayfinding make the larger sales floor easier for customers to navigate.
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Fresh Dairy
Custom department graphics bring stronger identity and scale to the refrigerated dairy and egg section.
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Frozen Foods
Oversized category graphics for cream and soy help organize the expanded refrigerated and frozen-food department.
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Corner Market
Bold dimensional lettering transforms a long merchandise wall into a highly visible destination within the store.
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Hot Deli Sign
Illuminated marquee-style lettering creates a memorable focal point above the prepared-food service area.
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Hot Deli
Colorful graphics, illuminated signage, and a prominent welcome feature establish the hot deli as a lively food-service destination.
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Prepared Foods
KRS scaled the hot deli graphics and signage to give the expansive service counter a strong visual presence.
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Food Court
Coordinated environmental graphics unify multiple restaurant concepts within a spacious customer dining area.
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Bakery Detail
A branded “Fresh Out of the Oven” feature adds personality and reinforces the bakery’s fresh-food message.
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Bakery & Café
Bright department branding, graphic patterns, and contrasting materials create a distinctive entrance for the bakery and café.
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Service Counter
Bold color, dimensional signage, and durable finishes clearly define the customer service area.
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Guest Services
Suspended dimensional lettering gives customer service a clear, highly visible location within the larger store.
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Uncork & Unwind
Large-scale branded graphics give the wine and spirits department a distinct identity while maintaining visibility across the store.
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Live Seafood
Oversized dimensional lettering and wood-look graphics establish the live seafood department as a major fresh-food destination.
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Fresh Departments
Open sightlines connect seafood, produce, and refrigerated departments across the expanded Chandler floor plan.
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Fresh Produce
Natural textures, greenery, and oversized department lettering create a strong visual backdrop for fresh produce.
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Prime Meat
Large-format signage and circular lighting give the meat department a premium presence suited to the store’s increased scale.
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Meat Market
Extended refrigerated cases and coordinated wall graphics carry the redesigned décor package across the expansive meat department.
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99 Ranch, an Asian supermarket from the parent company Tawa Supermarkets, needed help with their new site in Chandler, Arizona. While they already had a successful design in place, the new location came with a challenge: it was larger than the other stores in the chain. The existing signs and designs would not work without some alterations.
KRS redesigned each aspect of the grocery store’s decor and signage, providing designs that fit the increased space and maintained brand integrity. We also value-engineered the new package, providing cost savings that fit within the customer’s budget requirements.
From engineering and innovation to installation services, the KRS team was happy to contribute to the successful launch of the latest supermarket in the 99 Ranch chain
Facing a challenge with their new, larger location in Chandler, Arizona, 99 Ranch Supermarket turned to KRS for a design solution.
