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Lucky California

An eye-catching décor and signage package by KRS

Client
Lucky California
Services
Grocery store Design • Décor and Signage Production • Commercial Installation
Color-coded hanging signs provide clear category navigation while supporting the updated décor package.
Aisle Wayfinding: Color-coded hanging signs provide clear category navigation while supporting the updated décor package.

Aisle Wayfinding

Color-coded hanging signs provide clear category navigation while supporting the updated décor package.

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Large-scale California Republic graphics add personality and regional character to the grocery environment.
California Market: Large-scale California Republic graphics add personality and regional character to the grocery environment.

California Market

Large-scale California Republic graphics add personality and regional character to the grocery environment.

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A central prepared-food island uses clean lines and bright signage to give fresh salads and local kitchen offerings a distinct destination.
Fresh Salads: A central prepared-food island uses clean lines and bright signage to give fresh salads and local kitchen offerings a distinct destination.

Fresh Salads

A central prepared-food island uses clean lines and bright signage to give fresh salads and local kitchen offerings a distinct destination.

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Orange department graphics and open service cases create a bright, easy-to-navigate deli destination.
Deli Counter: Orange department graphics and open service cases create a bright, easy-to-navigate deli destination.

Deli Counter

Orange department graphics and open service cases create a bright, easy-to-navigate deli destination.

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An oversized California Republic mural brings a strong sense of place to the refrigerated meat department.
California Wall: An oversized California Republic mural brings a strong sense of place to the refrigerated meat department.

California Wall

An oversized California Republic mural brings a strong sense of place to the refrigerated meat department.

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Bold dimensional lettering and orange accents distinguish the meat and seafood counter within the fresh-food experience.
Meat & Seafood: Bold dimensional lettering and orange accents distinguish the meat and seafood counter within the fresh-food experience.

Meat & Seafood

Bold dimensional lettering and orange accents distinguish the meat and seafood counter within the fresh-food experience.

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Oversized illuminated lettering creates a highly visible pharmacy destination with clearly marked pickup and drop-off areas.
Pharmacy: Oversized illuminated lettering creates a highly visible pharmacy destination with clearly marked pickup and drop-off areas.

Pharmacy

Oversized illuminated lettering creates a highly visible pharmacy destination with clearly marked pickup and drop-off areas.

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Regional graphics and dimensional signage connect the wine department to California’s local growing regions.
Wine Country: Regional graphics and dimensional signage connect the wine department to California’s local growing regions.

Wine Country

Regional graphics and dimensional signage connect the wine department to California’s local growing regions.

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Barrel-inspired dimensional graphics highlight local sourcing and reinforce the California identity of the wine department.
Local Wine: Barrel-inspired dimensional graphics highlight local sourcing and reinforce the California identity of the wine department.

Local Wine

Barrel-inspired dimensional graphics highlight local sourcing and reinforce the California identity of the wine department.

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Architectural framing and oversized orange lettering give the cold beer section a strong presence beside the pharmacy.
Cold Beer: Architectural framing and oversized orange lettering give the cold beer section a strong presence beside the pharmacy.

Cold Beer

Architectural framing and oversized orange lettering give the cold beer section a strong presence beside the pharmacy.

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Oversized dimensional lettering gives the produce department a bold California-focused identity.
Better in CA: Oversized dimensional lettering gives the produce department a bold California-focused identity.

Better in CA

Oversized dimensional lettering gives the produce department a bold California-focused identity.

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Bright green graphics and natural wood merchandising reinforce Lucky California’s emphasis on fresh, locally inspired food.
Fresh From CA: Bright green graphics and natural wood merchandising reinforce Lucky California’s emphasis on fresh, locally inspired food.

Fresh From CA

Bright green graphics and natural wood merchandising reinforce Lucky California’s emphasis on fresh, locally inspired food.

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Clean suspended category panels organize cooking vegetables and other produce selections with a consistent visual system.
Produce Signage: Clean suspended category panels organize cooking vegetables and other produce selections with a consistent visual system.

Produce Signage

Clean suspended category panels organize cooking vegetables and other produce selections with a consistent visual system.

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Green-and-gray graphics clearly define the organic produce area while complementing the department’s natural wood fixtures.
Organic Produce: Green-and-gray graphics clearly define the organic produce area while complementing the department’s natural wood fixtures.

Organic Produce

Green-and-gray graphics clearly define the organic produce area while complementing the department’s natural wood fixtures.

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Educational pepper and mushroom graphics add personality while helping shoppers explore the produce assortment.
Produce Guide: Educational pepper and mushroom graphics add personality while helping shoppers explore the produce assortment.

Produce Guide

Educational pepper and mushroom graphics add personality while helping shoppers explore the produce assortment.

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A custom produce sign combines product imagery with flavor, storage, preparation, and serving guidance
Mango Guide: A custom produce sign combines product imagery with flavor, storage, preparation, and serving guidance

Mango Guide

A custom produce sign combines product imagery with flavor, storage, preparation, and serving guidance

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Warm wood, yellow accents, and layered department signage create an inviting destination for breads, pastries, cakes, and desserts.
Bake Shop: Warm wood, yellow accents, and layered department signage create an inviting destination for breads, pastries, cakes, and desserts.

Bake Shop

Warm wood, yellow accents, and layered department signage create an inviting destination for breads, pastries, cakes, and desserts.

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Bold orange category graphics clearly organize burritos, bowls, ramen, and noodles within the prepared-food counter.
Ramen & Bowls: Bold orange category graphics clearly organize burritos, bowls, ramen, and noodles within the prepared-food counter.

Ramen & Bowls

Bold orange category graphics clearly organize burritos, bowls, ramen, and noodles within the prepared-food counter.

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A clearly branded beverage counter brings juice, coffee, beer, wine, sangria, and shandies together in one lively destination.
Drinkery: A clearly branded beverage counter brings juice, coffee, beer, wine, sangria, and shandies together in one lively destination.

Drinkery

A clearly branded beverage counter brings juice, coffee, beer, wine, sangria, and shandies together in one lively destination.

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Wood slats, bright orange graphics, and dimensional lettering give the Drinkery a lively identity within the store’s beverage experience.
Drinkery Detail: Wood slats, bright orange graphics, and dimensional lettering give the Drinkery a lively identity within the store’s beverage experience.

Drinkery Detail

Wood slats, bright orange graphics, and dimensional lettering give the Drinkery a lively identity within the store’s beverage experience.

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Large suspended signage and colorful graphics make the self-checkout area easy to identify within the front end.
Self Checkout: Large suspended signage and colorful graphics make the self-checkout area easy to identify within the front end.

Self Checkout

Large suspended signage and colorful graphics make the self-checkout area easy to identify within the front end.

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A custom “Thank You Pleasanton” graphic adds a localized finishing touch to the customer exit experience.
Pleasanton Exit: A custom “Thank You Pleasanton” graphic adds a localized finishing touch to the customer exit experience.

Pleasanton Exit

A custom “Thank You Pleasanton” graphic adds a localized finishing touch to the customer exit experience.

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THE BRIEF

Embracing California’s spirit, identity, and flavors, Lucky and Lucky California stores represent the “Golden State of Eating.” With over 65 locations in the SF Bay Area, Lucky and Lucky California provide their guests with diverse and eclectic flavors while still offering exceptional value.

KRS was tasked to build and install their updated and eye-catching décor and signage package, providing consistency throughout their stores and adding personality and refinement.

Using value-engineered production methods, choosing lightweight and durable materials, and managing all aspects of production and installation, KRS helped the Lucky banner deliver an enhanced shopping experience to its loyal customer base.

Welcome to a walkthrough of one of the transformed Lucky California store.

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Supermarket Transformation: A Walkthrough of Lucky California's Refreshed Space