Cold Beer
Stone finishes, dimensional lettering, and dedicated refrigeration create a distinctive beer destination within the store.
VIEW BRIEF
Cold Beverages
Bold blue graphics and oversized messaging give the refrigerated beverage wall an energetic identity centered on refreshment.
VIEW BRIEF
Chilly’s Drinks
Bright branding and organized beverage equipment turn the fountain area into a highly visible cold-drink destination.
VIEW BRIEF
Fresh Every Day
A large preparation window reinforces the fresh-and-quality focus by giving customers a direct view into the food prep area.
VIEW BRIEF
Fresh Market
KRS combined foodservice, grab-and-go merchandising, coffee, and curated beverages into a polished convenience-store environment.
VIEW BRIEF
Grab & Go
Fresh prepared foods, refrigerated drinks, and grab-and-go merchandising support the convenient, health-focused Crossroads Express concept.
VIEW BRIEF
Java Joe’s
A dedicated coffee station uses custom signage and architectural detailing to establish a distinct destination within the store.
VIEW BRIEF
Order Counter
Clear menu boards, pickup signage, and an open service counter make the quick-serve experience easy to navigate.
VIEW BRIEF
QSR Dining
Warm wood finishes, bold graphics, and red accents create an inviting restaurant environment within the new Crossroads Express format.
VIEW BRIEF
Brand Signage
Dimensional Crossroads Express signage establishes a clean, recognizable identity for Houchens’ new convenience-store format.
VIEW BRIEF
Store Exterior
KRS carried the new-format concept to the exterior with prominent Crossroads Express branding and an integrated restaurant presence.
VIEW BRIEFTHE BRIEF
Houchens partnered with KRS to develop a new format store, combining fresh products and a Quick Serve Restaurant under one roof. By doing so, Houchens created a modern and polished shopping experience for their customers.
The new format, called Crossroads Express, focuses on fresh, healthy options, including a vast selection of curated beverages. A large display window in the butcher area allows visibility into the preparation areas, reinforcing the “fresh and quality” aspects central to the new concept. This approach sets Crossroads apart as an industry leader.
KRS provided the store layout /equipment specifics and led the design vision for the interior and exterior.
Experience the latest innovation in convenience store concepts with our walkthrough of the Houchens Crossroads Express store.
