Floor Wayfinding
Signage beside the elevator identifies the categories available on each floor and helps guide shoppers through the two-story market.
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Upper Level
Additional merchandise and refrigerated categories extend the shopping experience across the store’s second level.
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Easy Navigation
Open sightlines and organized aisles support the easily shopped, small-format experience central to the La Cadena concept.
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Fresh Produce
Fresh vegetables are given strong visibility within the store, reinforcing La Cadena’s emphasis on fresh merchandise.
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Deli Counter
The deli area places fresh service offerings prominently within the upper-level shopping experience.
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Fresh Departments
Clearly identified fresh departments help shoppers navigate meat, seafood, and other second-level offerings.
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Market Layout
KRS organized the two-story market to support convenient shopping while maintaining La Cadena’s fresh-merchandise focus.
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This two-story location in Santo Domingo presented an initial challenge in delivering the La Cadena chain’s tried-and-true brand promise of fresh merchandise, superior service, and quick convenience (within an easily shopped small format market). KRS addressed this challenge by situating fresh produce along with sundries on the main, entrance floor of the space.
The customer path leads towards a stairway dressed to entice foot traffic to the upper level (this accompanied by an elevator and signage educating shoppers as to the food categories to be found on the upper level). Fresh amenities including meat, seafood, dairy, and a bakery along with additional sundries are located on the second level.
THE OUTCOME
Awards
Strore design contest
Progressive Grocer Store Design Competition 2013, Best International Store
Join us for a tour of La Cardena's groundbreaking grocery store located in Santo Domingo.
