Woodland Welcome
A large “Welcome to Safeway Woodland” feature combines warm wood, regional graphics, and open sightlines to create a strong local arrival moment.
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Produce Signage
Suspended department signage gives the vegetable section a clear destination while supporting Safeway’s layered marketplace design.
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Meat & Seafood
Dimensional lettering, wood textures, and layered architectural details give meat and seafood a distinctive marketplace identity.
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Aisle Wayfinding
Custom aisle markers combine clear category navigation with warm materials and regional graphic details.
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Flower Shop
Layered signage, wood finishes, and colorful floral merchandising create a welcoming specialty destination within the supermarket.
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Pacific Produce
Regional “Pacific Ave Produce” graphics and colorful architectural accents connect the fresh department to the Southern Washington community.
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Quality Meats
Layered department graphics, dimensional signage, and coordinated case identification create a cohesive meat and seafood destination.
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Bakery & Dairy
Distinctive bakery, cake shop, and dairy treatments demonstrate how each department receives its own variation on the shared material palette.
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Pharmacy
Oversized dimensional signage and warm wood accents establish the pharmacy as a clearly defined service destination within the store.
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Fresh Bakery
Bakery and dairy signage use coordinated materials, typography, and architectural details to create distinct but visually connected departments.
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Bakery Market
Large-scale bakery graphics, bread displays, and layered finishes give the department a warm, handcrafted marketplace character.
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Deli & Kitchen
Bold Cedar Creek Sandwiches, Columbia River Kitchen, and deli graphics create multiple foodservice destinations within one cohesive design system.
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Floral Market
A prominent Flower Shop anchors the fresh-food area with colorful merchandising and a warm, locally inspired retail environment.
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Store Exit
Warm wood finishes, local messaging, and branded graphics carry the Woodland Safeway experience through the customer exit.
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Albertsons Companies (ACI) has prototyped the Layered Marketplace decor package at the new Safeway in Woodland, WA. Part of ACI’s portfolio of banners, the latest Safeway location features a supermarket design by KRS that harmonizes local customization with chain-wide consistency.
The décor incorporates regional elements throughout to connect with the small Southern Washington community in a genuine & personable way. A warm & neutral base color palette appeals to ACI’s broad customer base, while pops of color lead shoppers through the store.
Each grocery department header has its own charismatic riff on the store’s material palette & graphic style, creating the feeling of a marketplace with unique destinations. The design construction creates layers of detail that are budget-friendly and flexible, strategizing for streamlined rollouts to future locations.
From the marketplace design to manufacturing and installation, KRS ensured a cohesive and high-quality execution from concept to completion.
Step inside the new Safeway in Woodland, Washington, showcasing Albertsons Companies’ (ACI) Layered Marketplace décor package.
