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MOGO

Convenience store design that creates a fun shopping experience for all

Client
MOGO
Services
Retail Marketplace Design   Signage and Décor Production   Layout & Equipment   Site Survey
MOGO’s storefront presents the marketplace as a convenient neighborhood destination with an inviting view into the store.
Market Exterior: MOGO’s storefront presents the marketplace as a convenient neighborhood destination with an inviting view into the store.

Market Exterior

MOGO’s storefront presents the marketplace as a convenient neighborhood destination with an inviting view into the store.

VIEW BRIEF
Simple café seating extends the MOGO experience beyond the store and gives customers a place to stay and enjoy their purchases.
Outdoor Seating: Simple café seating extends the MOGO experience beyond the store and gives customers a place to stay and enjoy their purchases.

Outdoor Seating

Simple café seating extends the MOGO experience beyond the store and gives customers a place to stay and enjoy their purchases.

VIEW BRIEF
Bright red MOGO carts extend the store’s playful visual identity into an everyday customer touchpoint.
Branded Carts: Bright red MOGO carts extend the store’s playful visual identity into an everyday customer touchpoint.

Branded Carts

Bright red MOGO carts extend the store’s playful visual identity into an everyday customer touchpoint.

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The circular MOGO identity creates a clear branded arrival point within the marketplace.
MOGO Entry: The circular MOGO identity creates a clear branded arrival point within the marketplace.

MOGO Entry

The circular MOGO identity creates a clear branded arrival point within the marketplace.

VIEW BRIEF
Bold department graphics bring color and energy to refrigerated beverages and fresh-food merchandising.
Bevvies & Dairy: Bold department graphics bring color and energy to refrigerated beverages and fresh-food merchandising.

Bevvies & Dairy

Bold department graphics bring color and energy to refrigerated beverages and fresh-food merchandising.

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Custom category signage uses warm wood framing and playful graphics to guide shoppers through the beverage selection.
Drink Wayfinding: Custom category signage uses warm wood framing and playful graphics to guide shoppers through the beverage selection.

Drink Wayfinding

Custom category signage uses warm wood framing and playful graphics to guide shoppers through the beverage selection.

VIEW BRIEF
Large-format signage and colorful merchandising turn the chilled beer and cider section into a distinct destination.
Beer & Cider: Large-format signage and colorful merchandising turn the chilled beer and cider section into a distinct destination.

Beer & Cider

Large-format signage and colorful merchandising turn the chilled beer and cider section into a distinct destination.

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Bold dimensional graphics and organized shelving give the extensive wine assortment a distinctive, energetic presentation.
Wine Selection: Bold dimensional graphics and organized shelving give the extensive wine assortment a distinctive, energetic presentation.

Wine Selection

Bold dimensional graphics and organized shelving give the extensive wine assortment a distinctive, energetic presentation.

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A custom tap wall presents beer and kombucha service as part of MOGO’s expanded beverage offering.
On Tap: A custom tap wall presents beer and kombucha service as part of MOGO’s expanded beverage offering.

On Tap

A custom tap wall presents beer and kombucha service as part of MOGO’s expanded beverage offering.

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Mid-century-inspired graphics, shelving, and menu boards frame the dessert bar serving shakes, floats, and scoops.
Dessert Bar: Mid-century-inspired graphics, shelving, and menu boards frame the dessert bar serving shakes, floats, and scoops.

Dessert Bar

Mid-century-inspired graphics, shelving, and menu boards frame the dessert bar serving shakes, floats, and scoops.

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Warm wood, colorful seating, and custom décor create an energetic counter area for MOGO’s food and dessert offerings.
Service Counter: Warm wood, colorful seating, and custom décor create an energetic counter area for MOGO’s food and dessert offerings.

Service Counter

Warm wood, colorful seating, and custom décor create an energetic counter area for MOGO’s food and dessert offerings.

VIEW BRIEF

THE BRIEF

MOGO, short for Modern Goods, is just what it sounds like – a marketplace filled with all the essentials in one convenient stop. The market offers high-quality goods, beverages, and food items, including a wide variety of wines, kombucha on tap service, and a dessert bar serving up floats, shakes, and scoops. The store design boasts colorful patterns and materials that resemble something from a mid-century soda shop.

The signage, décor, and custom merchandiser add energy to the environment, providing a fun shopping experience for all.

Step inside MOGO, the modern marketplace that redefines convenience with a twist of nostalgia.

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Inside MOGO: The Ultimate Modern Meets Retro Marketplace Experience