PriceRite Marketplace Design

Fresh Produce

Bold department graphics, bilingual signage, and value messaging give the produce area a fresh, easy-to-shop identity.

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Produce Market

Warm wood accents and prominent fresh-food imagery help define produce while reinforcing PriceRite Marketplace’s approachable value focus.

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Meat & Seafood

Large-scale bilingual department signage and bold blue finishes create a clear, highly visible destination for meat and seafood.

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Dairy Department

Coordinated signage, product imagery, and category markers improve navigation through dairy while keeping value messaging front and center.

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Waterbury Entry

Localized “Welcome to Waterbury” graphics create a strong community connection within the PriceRite Marketplace shopping experience.

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Frozen Foods

Clear category signage and branded promotional graphics organize the expansive frozen section for faster, more intuitive shopping.

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Frozen Aisle

Layered department graphics, promotional messaging, and consistent blue accents bring energy and clarity to the frozen food aisle.

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Store Exterior

Refreshed PriceRite Marketplace branding creates a clean, recognizable storefront presence for the Waterbury location.

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THE BRIEF

KRS elevated the value-driven grocery experience at the Waterbury location of PriceRite Marketplace through a vibrant new color palette and refined material selections. The marketplace design updates enhance visual appeal while maintaining the store’s approachable, price-forward character.

The design centers on simplified signage and graphics that improve wayfinding and pricing clarity. Color is used strategically to define departments and guide the shopper journey. Bold brand moments and thoughtfully selected imagery add energy throughout the space, creating an experience that feels both fresh and familiar.

THE OUTCOME

A marketplace design that enhances clarity, boosts visual energy, and strengthens the shopper experience while staying true to the approachable, price-forward character of PriceRite Marketplace.