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The c-store design partner for high-stakes rollouts

Design, production, installation, food service, and site survey under one roof, from fast-turn acquisition rebrands to multi-year chain refresh programs.

100+

C-store brands served

59 years

In business, since 1967

50+

Install crews, all 50 states

IN SHORT


KRS has designed, fabricated, and installed environments for hundreds of convenience store brands, from targeted signage programs to full chain rebrands.

We bring design, production, installation, food service layout & equipment, and site survey under one roof, so c-store operators get a single partner who can execute everything a modern store requires. Programs that would require four vendors elsewhere require one conversation here.

Branded food and beverage destinations, designed, built, and installed by KRS.

ExtraMile branded food and beverage destination
Food & beverage destination
Grab-and-go merchandising
Grab-and-go
Coffee bar
Coffee bar
Signage and décor
Signage & décor
Case study
ExtraMile Convenience Stores
ExtraMile Recharge food and beverage zone with custom signage and branded décor by King Retail Solutions

The Recharge Zone, one of four branded destinations in the ExtraMile image refresh.

The challenge

Dated interiors that incremental updates couldn’t fix. Leadership needed a bold redesign that modernized the brand, created destinations for high-margin food and beverage, and executed consistently across the franchise network, without alienating the core customer.

The approach

As part of ExtraMile’s image refresh program, KRS designed four branded destination zones, MileOne Coffee, Toasty Treats, Fizz, and the Recharge Zone, each a distinct experience with custom signage, dimensional branding, and décor packaged to replicate cleanly across locations.

The result

With the new look and updated merchandising, ExtraMile stores increased visits from core customers and attracted a younger, more ethnically diverse clientele reflecting the changing demographics of the west, with franchisees positive on both the design and the rollout.

SCOPE

Layout planning
Brand development
Store design
Private label branding
Value engineering
Project management
Production
Installation
Lighting
Custom signage fabrication
Rapid prototyping

“We asked KRS to challenge us, and they did not disappoint. The team worked fast and efficiently, I’m proud, and our franchisees are excited with the new design.”

Paul Casadont, President, ExtraMile Convenience Stores LLC

The landscape

C-store design has changed. The brands that win know it.

Convenience stores no longer compete for fuel customers. They compete with Starbucks for the morning coffee, QSRs for the lunch stop, and grocery for prepared food. The winners build stores that feel like destinations, defined food zones, branded beverage programs, and a consistent environment across hundreds of locations.

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Watch: Grocery Store, C-Store & QSR Design, Fabrication & Installation Experts.
01

Food as revenue

Foodservice is the fastest-growing margin category in c-store retail.

02

Acquisition rebrands

Regional chains absorbed by nationals demand fast, consistent rebranding at scale.

03

Brand differentiation

Store environment is now a primary competitive differentiator between chains.

04

Rollout consistency

500-location chains need every store to execute the brand environment identically.

Plan your program →
Kroger
Albertsons
Giant Eagle
Save a Lot
Calgary Co-op
Ridley's
Fresh Int's Market
NCG

From our clients · On The Fly

“KRS has been a great partner in wonderfully executing the second iteration of our aviation-themed brand for On The Fly. They brought creativity and strategic thinking to the table, taking into account the openness, innovation, and product offering we deliver to our customers, while also aligning with our business goals. Their approach and attention to detail made our team feel confident as we collaborated to evolve the brand as we expand our footprint.”

Hadeel Ali

Marketing Manager
On The Fly

Does KRS handle full store refresh programs for c-store chains?

Yes. KRS delivers complete c-store refresh programs: interior design, fixture production, branded décor, signage, and installation, all managed under one Client Services team from concept through grand opening.

Can KRS support fast-turn rebrands for acquired locations?

Yes. KRS specializes in acquisition-driven rebrands, compressing design, production, and multi-location installation into one integrated timeline, with grand-opening dates treated as fixed commitments.

Does KRS design food service zones for c-stores?

Yes. KRS designs and equips c-store food programs: coffee bars, hot food modules, fountain beverage stations, and grab-and-go zones. Layout and equipment are specified together so the program is operational from day one.

Can KRS produce seasonal graphics kits for chain rollouts?

Yes. KRS designs and manufactures seasonal graphics kits and promotional décor for c-store chains, keeping stores visually current without a full redesign, deployed consistently across all locations.

Does KRS fabricate fixtures and signage in-house?

Yes. KRS produces custom fixtures, signage, and décor packages in-house at a 100,000 sq ft facility in Eugene, Oregon, with rapid prototyping to validate designs before full production runs.

Does KRS provide installation for multi-location rollouts?

Yes. KRS certified crews deploy nationwide, simultaneously across multiple states when timelines require it. Each installation is managed by a KRS Field PM and signed off before crew demobilization.

Can KRS handle value engineering for budget-constrained programs?

Yes. KRS applies value engineering throughout design and production, using materials and manufacturing expertise to hit the design intent within budget, without compromising quality or brand standards.

Has KRS worked with national franchise c-store systems?

Yes. KRS has designed, produced, and installed environments for national franchise chains including ExtraMile, managing franchise consistency, franchisee communication, and multi-location rollout execution simultaneously.

The bottom line

C-store operators don’t have time to manage four vendors on a coordinated timeline. KRS is the one call that covers all of it.

THE CHALLENGE

Modern c-stores compete on experience, food zones, brand environment, and consistent execution across hundreds of locations, on schedule and on budget.

WHAT KRS DELIVERS

One team, one timeline, one call, and value engineering at every step, so the store you approve is the store you can afford to open.

THE PROOF

ExtraMile trusted KRS to redesign their environment and execute across their franchise network, franchisees excited, customers new and returning.