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L'OCA Quality Market

A unique European-inspired destination with a distinctive brand and modern supermarket design.

Client
L'OCA Quality Market
Shown
Alberta, CA
Services
Brand Development and Logo Design • Supermarket Design • Store Planning & Layout • Food Service Equipment Design & Specification
The L’OCA Quality Market storefront combines bold dimensional branding, warm wood, and the stylized goose identity to create a distinctive arrival.
Market Entrance: The L’OCA Quality Market storefront combines bold dimensional branding, warm wood, and the stylized goose identity to create a distinctive arrival.

Market Entrance

The L’OCA Quality Market storefront combines bold dimensional branding, warm wood, and the stylized goose identity to create a distinctive arrival.

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L’OCA Café & Gelateria combines bold branding, menu displays, and warm finishes into an inviting foodservice destination.
Café & Gelato: L’OCA Café & Gelateria combines bold branding, menu displays, and warm finishes into an inviting foodservice destination.

Café & Gelato

L’OCA Café & Gelateria combines bold branding, menu displays, and warm finishes into an inviting foodservice destination.

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The Butcher and fresh pasta departments use distinct architectural expressions while remaining connected through a cohesive material palette.
Market Hall: The Butcher and fresh pasta departments use distinct architectural expressions while remaining connected through a cohesive material palette.

Market Hall

The Butcher and fresh pasta departments use distinct architectural expressions while remaining connected through a cohesive material palette.

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Warm wood, black tile, and layered signage give the fresh pasta counter a polished marketplace character.
Pasta Market: Warm wood, black tile, and layered signage give the fresh pasta counter a polished marketplace character.

Pasta Market

Warm wood, black tile, and layered signage give the fresh pasta counter a polished marketplace character.

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A suspended wood canopy and open merchandising create a prominent destination for L’OCA’s fresh, house-made pasta offerings.
Fresh Pasta: A suspended wood canopy and open merchandising create a prominent destination for L’OCA’s fresh, house-made pasta offerings.

Fresh Pasta

A suspended wood canopy and open merchandising create a prominent destination for L’OCA’s fresh, house-made pasta offerings.

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Arches, produce displays, bakery merchandising, and branded environmental graphics create a bright European-inspired marketplace experience.
Fresh Market: Arches, produce displays, bakery merchandising, and branded environmental graphics create a bright European-inspired marketplace experience.

Fresh Market

Arches, produce displays, bakery merchandising, and branded environmental graphics create a bright European-inspired marketplace experience.

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Simple wood category markers bring L’OCA’s warm material palette and clear merchandising language down to the shelf level.
Antipasto: Simple wood category markers bring L’OCA’s warm material palette and clear merchandising language down to the shelf level.

Antipasto

Simple wood category markers bring L’OCA’s warm material palette and clear merchandising language down to the shelf level.

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Oversized typography and straightforward category signage make the dairy department easy to navigate while maintaining L’OCA’s distinctive visual language.
Dairy Market: Oversized typography and straightforward category signage make the dairy department easy to navigate while maintaining L’OCA’s distinctive visual language.

Dairy Market

Oversized typography and straightforward category signage make the dairy department easy to navigate while maintaining L’OCA’s distinctive visual language.

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A suspended wood canopy and striped tile structure create a dedicated specialty destination for L’OCA’s cheese selection.
Cheese Shop: A suspended wood canopy and striped tile structure create a dedicated specialty destination for L’OCA’s cheese selection.

Cheese Shop

A suspended wood canopy and striped tile structure create a dedicated specialty destination for L’OCA’s cheese selection.

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Illuminated dimensional lettering and layered metalwork make The Butcher instantly recognizable across the market.
Butcher Signage: Illuminated dimensional lettering and layered metalwork make The Butcher instantly recognizable across the market.

Butcher Signage

Illuminated dimensional lettering and layered metalwork make The Butcher instantly recognizable across the market.

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Large suspended lettering, brick architecture, and visible meat preparation give The Butcher a dramatic marketplace presence.
Butcher Hall: Large suspended lettering, brick architecture, and visible meat preparation give The Butcher a dramatic marketplace presence.

Butcher Hall

Large suspended lettering, brick architecture, and visible meat preparation give The Butcher a dramatic marketplace presence.

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Brick, black tile, custom graphics, and an open cutting room turn the butcher department into a theatrical fresh-food destination.
The Butcher: Brick, black tile, custom graphics, and an open cutting room turn the butcher department into a theatrical fresh-food destination.

The Butcher

Brick, black tile, custom graphics, and an open cutting room turn the butcher department into a theatrical fresh-food destination.

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A large suspended wood structure and striped tilework give the deli a strong architectural identity within the open market.
The Deli: A large suspended wood structure and striped tilework give the deli a strong architectural identity within the open market.

The Deli

A large suspended wood structure and striped tilework give the deli a strong architectural identity within the open market.

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Brick, dark tile, industrial lighting, and open preparation areas give PYRO a distinctive full-service restaurant identity within the market.
PYRO Kitchen: Brick, dark tile, industrial lighting, and open preparation areas give PYRO a distinctive full-service restaurant identity within the market.

PYRO Kitchen

Brick, dark tile, industrial lighting, and open preparation areas give PYRO a distinctive full-service restaurant identity within the market.

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Deep green walls, brass detailing, and an illuminated bottle display create an elevated setting for L’OCA’s upscale dining experience.
Restaurant Bar: Deep green walls, brass detailing, and an illuminated bottle display create an elevated setting for L’OCA’s upscale dining experience.

Restaurant Bar

Deep green walls, brass detailing, and an illuminated bottle display create an elevated setting for L’OCA’s upscale dining experience.

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Brick walls, custom artwork, and intimate booth seating create a warm restaurant environment with a distinct personality.
PYRO Dining: Brick walls, custom artwork, and intimate booth seating create a warm restaurant environment with a distinct personality.

PYRO Dining

Brick walls, custom artwork, and intimate booth seating create a warm restaurant environment with a distinct personality.

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Industrial lighting, brick, dark finishes, and open seating establish a contemporary full-service dining experience within L’OCA.
PYRO Restaurant: Industrial lighting, brick, dark finishes, and open seating establish a contemporary full-service dining experience within L’OCA.

PYRO Restaurant

Industrial lighting, brick, dark finishes, and open seating establish a contemporary full-service dining experience within L’OCA.

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Warm wood flooring, dark architectural finishes, integrated beverage displays, and large-scale artwork create an inviting full-service dining environment within L’OCA.
Restaurant Dining: Warm wood flooring, dark architectural finishes, integrated beverage displays, and large-scale artwork create an inviting full-service dining environment within L’OCA.

Restaurant Dining

Warm wood flooring, dark architectural finishes, integrated beverage displays, and large-scale artwork create an inviting full-service dining environment within L’OCA.

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A fireplace, wine display, open kitchen, and layered seating create a comfortable yet refined restaurant environment.
Dining Lounge: A fireplace, wine display, open kitchen, and layered seating create a comfortable yet refined restaurant environment.

Dining Lounge

A fireplace, wine display, open kitchen, and layered seating create a comfortable yet refined restaurant environment.

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Custom brass lettering embedded into the tiled floor extends L’OCA’s “Only the Finest” messaging into the smallest design details.
Floor Detail: Custom brass lettering embedded into the tiled floor extends L’OCA’s “Only the Finest” messaging into the smallest design details.

Floor Detail

Custom brass lettering embedded into the tiled floor extends L’OCA’s “Only the Finest” messaging into the smallest design details.

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THE BRIEF

L’OCA Quality Market aimed to create a European-inspired market that combined two full-service restaurants, a demonstration kitchen and a bottle shop in Alberta, Canada. Their vision was to offer a unique destination for food lovers with gourmet offerings made from scratch.

KRS was engaged to lead this ambitious project. From conceptualizing the vision to creating the name, logo, illustrations, and branding, as well as designing both the interior and exterior of the store, our team collaborated with L’OCA to transform the concept into a reality. We undertook extensive research and market analysis to shape a creative strategy, focusing on developing a distinctive brand identity and a captivating store design.

THE OUTCOME

The outcome was a distinctive brand image featuring a stylized goose logo and a contemporary store environment that appeals to a broad customer base. L’OCA Quality Market successfully opened in 2024, receiving positive feedback and prompting plans for additional locations due to the enthusiastic community response.

KRS partnered with L’OCA Quality Market in Alberta, Canada, to create a European-inspired food destination.

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L’OCA Quality Market: European-Inspired Store Design and Branding by KRS

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