Blooms Market
Stone, wood, and custom signage frame the floral department as another boutique destination within the store.
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16th St. Deli
Prominent branded signage and an expansive service counter give 16th St. Deli a strong identity within the fresh-food marketplace.
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Cheese Market
Curved specialty cases and prominent cheese displays create a rich food-focused destination adjacent to the Chop House.
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Specialty Cheese
C’est Cheese and 16th St. Deli combine specialty merchandising, warm materials, and distinctive signage within the fresh-market environment.
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Prepared Foods
A custom canopy clearly identifies panini, sandwiches, and sushi while giving the prepared-food counter its own distinctive personality.
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Chop House
Oversized dimensional lettering, industrial materials, and warm wood give the Chop House meat department a bold specialty-market identity.
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Chop House Counter
A long service case and butcher-focused messaging give the Chop House a distinctive specialty-market identity within Fresh St. Market.
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Fresh Market
Open produce displays and layered department signage create the large, airy fresh-food marketplace envisioned for the store.
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Fresh Produce
Natural wood displays, hand-lettered pricing, and oversized market graphics create an energetic produce destination that reinforces Fresh St. Market’s fresh, public-market identity.
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Produce Display
Natural materials, colorful produce, and integrated floral displays reinforce Fresh St. Market’s emphasis on fresh food.
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13 Bakers
Bold suspended lettering and abundant bread displays give 13 Bakers the character of a dedicated neighborhood bakery.
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Bulk Foods
Integrated wood fixtures organize bulk foods, candy, oils, and coffee into an inviting specialty-shopping destination.
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Howe Sound Seafood
Custom signage and an expansive service case establish Howe Sound Seafood Co. as a distinctive boutique-within-the-store destination.
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Aisle Wayfinding
Distinctive hanging aisle markers combine clear navigation with the handcrafted visual language used throughout Fresh St. Market.
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Market Aisles
Warm wood fixtures, playful graphics, and layered merchandising bring the energetic public-market character into the grocery aisles.
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Checkout Zone
Wood-finished checkout fixtures and custom overhead details carry the market-inspired design through the front-end experience.
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Market Exterior
Stone, glass, and illuminated branding give Fresh St. Market a distinctive contemporary storefront that introduces the upscale market experience from the street.
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Leading Canadian grocer H.Y. Louie tasked KRS with developing a unique brand persona for its new chain of high end fresh groceries. KRS knew this was an opportunity to redefine the cutting edge of grocery when the client came to us saying, “The middle of the road is the road to nowhere.”
KRS designed the store to resemble an energetic public market in the fresh department, with boutique-within-store destinations like the 13 Bakers, Chop House for meats, Howe Sound Seafood Company and 16th St. Deli. Fresh St. Market is anything but middle of the road. Large and airy, this store’s specialty spaces are a food lovers dream come true.
THE OUTCOME
Awards
• Retail Design Institute Int’l Store Design Competition “Best Supermarket”
• A’Design Awards Silver, Interior Space and Exhibition Design Category
• Progressive Grocer “Best Sky’s the Limit Remodel”
Join us for a look at Fresh St. Market, a pioneering concept in grocery retail.
