Fresh Food Hub
Layered signage, open service counters, and playful typography bring seafood, sushi, sandwiches, and other fresh offerings together as a lively food destination.
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Organic Bulk
Wood fixtures, gravity bins, and open sightlines give organic bulk foods the informal, abundant presentation of a traditional market stall.
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Bulk Foods
Natural wood signage and branded bulk-food fixtures extend the Fresh St. Farms identity directly into the merchandising experience.
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Seafood Market
A suspended fish sculpture and open service counter create a memorable visual landmark for the store’s fresh seafood offering.
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Fresh Foods
Meat, cheese, olives, and prepared foods are grouped into an open specialty area designed to encourage exploration between fresh-food destinations.
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Fresh Produce
Open merchandising and layered fresh-food displays create the abundant, market-style presentation envisioned for the small-format store.
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Pepper Guide
The playful Wilbur Scoville display turns fresh peppers into an educational brand moment while adding character to the produce department.
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Floral Market
Low-profile displays and open sightlines allow colorful flowers and plants to become a vibrant fresh-market destination of their own.
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Frozen & Dairy
Large-scale department lettering and playful graphics connect frozen and dairy merchandising through a consistent market-inspired design language.
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Dairy Market
Oversized dimensional lettering, farm illustrations, and abundant refrigerated displays give dairy a strong destination identity.
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Cheese Market
Abundant cheese displays, brick, wood, and local-market graphics create the kind of specialty food destination central to the concept.
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Coffee Roastery
Layered signage, coffee sacks, and an on-site roastery presentation turn coffee into a distinct artisan destination within the market.
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Roastery Café
Coffee, desserts, specialty beverages, and layered environmental graphics bring together the store’s artisan food and café experience.
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Flame-Roasted
Rustic brick, distressed typography, and handcrafted graphics give the flame-roasted meats area the character of a specialty food destination.
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Aisle Wayfinding
Wood-framed aisle markers combine clear navigation with the natural materials and typography central to the Fresh St. Farms design.
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Market Details
Industrial lighting, exposed structure, and farm-inspired illustration reinforce the open-air market character woven throughout the store.
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Fresh Personality
Hand-drawn produce graphics and playful messaging bring the brand’s friendly, unexpected character to everyday fresh-food shopping.
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Playful Graphics
Vintage-inspired food illustrations and humorous messaging add personality while supporting Fresh St. Farms’ friendly, approachable identity.
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Guest Service
Warm wood construction and suspended lighting give guest service a handcrafted presence consistent with the store’s farmers’ market aesthetic.
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Checkout Lanes
Simple wood fixtures and oversized suspended numbering keep the checkout experience clear while maintaining the store’s open, informal character.
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Store Exterior
Natural wood finishes and bold Fresh St. Farms branding establish the small-format market as a welcoming neighborhood destination.
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At 60% fresh fare, Fresh St. Farms offers high quality fresh that’s affordable for real people. Their farm-to-fork attitude and connection to local producers (butchers, bakers, farmers, fishers) comes to life through materials, typography, wayfinding, and grand symbolic directional signage (no words necessary) which weave together throughout this small format market.
Low-profile displays work in tandem with the open-air feel to enforce the farmers’ market vibe and create exciting “food destinations.” Food is heaped, stacked, and piled beautifully, spilling over as one would find in a fish market, bakery window, or farm stall.
Brand Adaptation
Fresh St. Farms is the small format adaptation of H.Y. Louie’s Fresh St. Market, also design by KRS. The choice of name reflects store size while the “Fresh St.” branding remains consistent.
Awards
Retail Design Institute Int’l Store Design Competition “Best Supermarket”
Discover the innovative design of Fresh St. Farms, a small format market that redefines the retail experience.
