Market Entrance
The L’OCA Quality Market storefront combines bold dimensional branding, warm wood, and the stylized goose identity to create a distinctive arrival.
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Café & Gelato
L’OCA Café & Gelateria combines bold branding, menu displays, and warm finishes into an inviting foodservice destination.
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Market Hall
The Butcher and fresh pasta departments use distinct architectural expressions while remaining connected through a cohesive material palette.
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Pasta Market
Warm wood, black tile, and layered signage give the fresh pasta counter a polished marketplace character.
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Fresh Pasta
A suspended wood canopy and open merchandising create a prominent destination for L’OCA’s fresh, house-made pasta offerings.
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Fresh Market
Arches, produce displays, bakery merchandising, and branded environmental graphics create a bright European-inspired marketplace experience.
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Antipasto
Simple wood category markers bring L’OCA’s warm material palette and clear merchandising language down to the shelf level.
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Dairy Market
Oversized typography and straightforward category signage make the dairy department easy to navigate while maintaining L’OCA’s distinctive visual language.
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Cheese Shop
A suspended wood canopy and striped tile structure create a dedicated specialty destination for L’OCA’s cheese selection.
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Butcher Signage
Illuminated dimensional lettering and layered metalwork make The Butcher instantly recognizable across the market.
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Butcher Hall
Large suspended lettering, brick architecture, and visible meat preparation give The Butcher a dramatic marketplace presence.
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The Butcher
Brick, black tile, custom graphics, and an open cutting room turn the butcher department into a theatrical fresh-food destination.
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The Deli
A large suspended wood structure and striped tilework give the deli a strong architectural identity within the open market.
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PYRO Kitchen
Brick, dark tile, industrial lighting, and open preparation areas give PYRO a distinctive full-service restaurant identity within the market.
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Restaurant Bar
Deep green walls, brass detailing, and an illuminated bottle display create an elevated setting for L’OCA’s upscale dining experience.
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PYRO Dining
Brick walls, custom artwork, and intimate booth seating create a warm restaurant environment with a distinct personality.
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PYRO Restaurant
Industrial lighting, brick, dark finishes, and open seating establish a contemporary full-service dining experience within L’OCA.
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Restaurant Dining
Warm wood flooring, dark architectural finishes, integrated beverage displays, and large-scale artwork create an inviting full-service dining environment within L’OCA.
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Dining Lounge
A fireplace, wine display, open kitchen, and layered seating create a comfortable yet refined restaurant environment.
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Floor Detail
Custom brass lettering embedded into the tiled floor extends L’OCA’s “Only the Finest” messaging into the smallest design details.
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L’OCA Quality Market aimed to create a European-inspired market that combined two full-service restaurants, a demonstration kitchen and a bottle shop in Alberta, Canada. Their vision was to offer a unique destination for food lovers with gourmet offerings made from scratch.
KRS was engaged to lead this ambitious project. From conceptualizing the vision to creating the name, logo, illustrations, and branding, as well as designing both the interior and exterior of the store, our team collaborated with L’OCA to transform the concept into a reality. We undertook extensive research and market analysis to shape a creative strategy, focusing on developing a distinctive brand identity and a captivating store design.
THE OUTCOME
The outcome was a distinctive brand image featuring a stylized goose logo and a contemporary store environment that appeals to a broad customer base. L’OCA Quality Market successfully opened in 2024, receiving positive feedback and prompting plans for additional locations due to the enthusiastic community response.
KRS partnered with L’OCA Quality Market in Alberta, Canada, to create a European-inspired food destination.
